MARKETING A FUNHOUSE

Once a book is ready for publication, the writer and publisher face the question of how it should be marketed to the public. These examples of various editions of Barth’s Lost in the Funhouse emphasize how an eye-catching cover can immediately attract a potential reader’s attention. A book’s cover is our first introduction to any work of literature, and, in different ways, each of these covers advertises the disorientation, eeriness, and sense of play that characterize the stories in the collection.